Vision

To become Indonesia’s leading salt company, providing high-quality and sustainable salt products, while serving as a hub of information and inspiration about salt—touching lives through its cultural, economic, and spiritual significance.

Mission

• Highlight the philosophical and historical value of salt.
• Advocate for important issues related to salt regulations, production, and industry.
• Promote the broad utilization of salt—from kitchens to industries.
• Provide a trusted and educational marketplace dedicated to salt.
• Create a platform for exemplary individuals to inspire future generations.